US Rallies - Celebrate the Automotive Lifestyle

Hi Everyone, over the last few years the US rallies have really taken off. Now these are not the type of rallies you see on Speed or Velocity, these are the types of rallies that get people together and celebrate the automotive lifestyle. Over the last few years there have been a few organized rallies that have grown significantly, so we wanted to highlight them and provide an overview on each one.


First up is Pure Rally, so what is Pure Rally all about exactly? Glad you asked, Pure Rally is one of the most electrifying and unique events in the world; with access being provided by both social media and a continually growing fan base, this shows they only have a bright future ahead.

For some, participating in an international car rally may have only been a distant dream but at an affordable price with the best value and highest standards, Pure Rally is here to make that dream of a lifetime become a reality.

Picking only the best celebrity guests, destinations and accommodation, alongside a whole host of well-known DJ’s, this is the only rally that gives you sun, beautiful women and luxury accommodation and of course, access to VIP nightclubs – we give you a seriously unforgettable time that’s worth every penny.

Founded in the summer of 2013, Pure Rally has not stopped growing since its inception and less than 2 year into its creation, Pure Rally has held five rallies with all selling out in record time.

Pure Rally has three US rallies this year:

West Coast Run

Texas Run

East Coast Run


Goldrush Rally

In the past eight years goldRush Rally has not only established itself as the premiere automotive lifestyle Rally, but as an international public event for the prominent guests it attracts. With no detail left untouched, goldRush Rally challenges you to find a better means of celebrating the automotive dream than with goldRush. This year they prepare to make thier way through the United States, traveling from Boston to Los Angeles with stops in Washington D.C., Charlotte, Nashville, Colorado Springs, Salt Lake City, and Las Vegas. The goldRush Rally The GR8EST participants can look forward to nine days of breathtaking routes, five star accommodations and VIP entertainment throughout the scheduled and programmed tour. The dates are locked in and the rally is set to take place from May 13th to May 21st, 2016.

GR8EST - This years rally starts in Boston, and has stops in Washington D.C., Charlotte, Nashville, Colorado Springs, Salt Lake City, Las Vegas and concluding the rally in Las Angeles.


BullRun Rally

Bullrun Live Rally

The Bullrun Live Rally is the most glamorous and high profile of the new breed of high-end luxury lifestyle automotive rallies. Each year, a hundred of the world’s finest super-cars embark on an epic eight-day rolling party across the USA – bringing together a celebrity strewn cast of characters and petrosexuals for an unforgettable adventure – where the only obligatory goals are to party, drive and enjoy!

Fueled by an impressive schedule of public and private events at the finest venues and hotels and in the most exciting cities in America, The Bullrunners make their way from one checkpoint to the next, learning their destinations daily, winding to a close each night in the party capitals of America.

Entry is by invitation only and Bullrun never takes more than 100 cars to make sure everyone has a good time – our parties are legendary. Registration thereafter is on a strictly first come, first served, basis. The rally has attracted numerous celebrities in the past including; Dennis Rodman, Hayden Christensen, Ryan Dunn, Carl Lewis, Mario Andretti, The Cuban Brothers, The Dub Pistols, Vanilla Ice, Bill Goldberg, Paris Hilton, Kim Kardashian and many more.

The entry fee for the Live Rally event is $20,000 per car – covering event entry fee for two drivers, 5 star accommodation for 7 nights, first-class meals and top-notch parties at the best venues, and Bullrun exclusive checkpoints including track events at some very famous racing circuits.

The Bullrun Live Rally is filmed by Giant Film&TV for a TV show entitled ‘Cops, Cars & Superstars.’ The show airs in 96 countries worldwide and is now in its 8th season.



Gumball 3000 is an Entertainment Group, founded in 1999 by British entrepreneur Maximillion Cooper, with its headquarters located in London, England. Cooper's vision was to create an aspirational lifestyle brand that combined automobiles, art and popular culture.


It all started on May 1999, Cooper invited his influential friends to join him on a driving adventure across Europe, hosting glamourous parties throughout attended by Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville - and immediately gained notoriety gracing the pages of GQ, Esquire and Vanity Fair, as one of "Cool Britannia's" must do events. 

Over the following decade the event evolved into a popular brand and global entertainment company attracting licensing collaborations and official partnerships from Governments and blue chip corporations including Nike, Intel, Sony Playstation, Hasbro, MTV, Google and Fiat. Licensed products include watches, footwear, video games, energy drinks, toys and special edition cars. The Gumball 3000 apparel brand and licensed products retail in over 3,000 stores across 30 countries.

Celebrity attendees include David Hasselhoff, Snoop Dogg, EVE, Travis Barker, Xzibit, Adrien Brody, Tyson Beckford, David Guetta, deadmau5, Michael Madsen, Daryl Hannah, Steve Aoki, Tony Hawk and Dennis Rodman amongst others; along with Royalty and business figureheads including the founders of Facebook and Pay Pal.

The annual Gumball 3000 tour has evolved into a week long festival of live music concerts, action sports and spectacular car shows hosted in capital cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 100 million households in 60 countries.

Over the past decade Maximillion Cooper has acted as guest Creative Director for multiple brands within the automotive and fashion sectors, including Puma, adidas Originals, the Morgan Motor Company and Fiat Abarth; and in 2014 was voted into the 'Top 50 Most Influential People in the Automotive Industry' by US lifestyle publication, Complex magazine. 

The Gumball 3000 Group operates eight companies within entertainment, finance and fashion, and was recently valued at over $300 million by Forbes.


The Modball Rally is an international road rally which takes place on public roads, with a different route each year. Founded in 2007 it sees an entry of around 100 cars per event which are mostly modified sports cars. However, modified cars do not stop at sports cars and the rally has resulted in entries including fire enginesFerrarisLimousines and everything else you can imagine. The Rally is not a race nor a rally in the traditional sense such as the WRC; there is no prize for being fastest nor official timekeeping of any sort. Organizers emphasize that it is a road trip adventure with lots of partying and not a race.

The 2016 Modball rally in the US starts in Las Angeles and has stops in San Diego through the Grand Canyon, over hoover Dam into Las Vegas and finishing up just in time for SEMA.

These rallies are so cool... If you don't have the ability of partaking in one of these rallies, no worries, watch the calendar at and go check them out when they roll through your area.

Cannot wait to see the videos from each event this year!

Let us know your thoughts or questions on these lifestyle rallies.

Drive Safe, 


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